Hello! If you're looking for ways to increase your sales on Etsy, look no further my lovely!
I've got you the complete list here! Everything is actionable immediately so you can start increasing your turnover today! Grab a lovely cup of coffee, grab and notebook and get ready for some real business advice!
1. Create A Strong Brand Identity
Successful businesses have a strong brand identity. You don't have long to make an impact when people visit your store, we're talking seconds, so you have to hit them in the face, metaphorically speaking POW!
If you can achieve this, you'll stand a much better chance of them hanging around, having a browse and hopefully making a purchase.
So what do I mean by strong brand identity? Here are some practical tips to get you on the right track and positively engaging with your audience.
Images are consistent - across your Etsy store, all your product images must be consistent in style, propping, filters, colour and size. I am amazed how many sellers don't get this right.
Your brand personality fits with your target audience and clients - Does your brand have a feminine style? If so are your images reflecting a feminine style? Is it natural? Are the props you use, earthy and natural? Is your style, retro? Are your filters retro? Do you see?
Consistency across Social Media, Blogging Platforms and Advertisements - if you have a presence elsewhere across the internet, you must be consistent with your images, colours, fonts, styling. A cohesive presence will help you to create a strong online brand presence.
2. Take Awesome Photography
You don't need anything more technical than a decent smart phone to take amazing product photography for your shop, but you will need to adopt these practical tips too:-
3. Use Inspiring Product Descriptions
Ensure that your product titles and descriptions are spiffy and spit and polished. They should they include provenance and your inspiration for making / sourcing it.
4. Write An Inspirational Bio
Write for your audience. Tell them what you they want to hear. Tell them a story., after all everyone loves a good story don't they?
A story is much more engaging than a factual bio.
Be creative with your sentences, so instead of saying "I started making gloves from Alpaca Wool.....", add your own sparkle to it with inspirational and descriptive words, such as "I explored my curiosity with a new wool that a friend told me about.......". Do you see what I mean? leave the reader wanting more!
Tell them about what inspired you to make the thing you create. Tell them why you want to create and make for them. What will it give your client if they buy from you?
5. Create your own Facebook Group
Create your own Facebook group and advertise it on your site. This will get visitors to you so you can start a dialogue with them.
6. Start a Blog
This is one thing that many of my Etsy clients struggle with! Why get blog? Etsy has everything I need?
You can do so much more with your own blog. Etsy is a great platform to test and begin your store but as you grow, you're financially better off running your shop from your own premises. And what's great is you can take your clients with you!
7. Sign Up With a Mail Provider
Sign up for a free mail account with Mailer Lite or Mail Chimp.
8. Create How To Video Tutorials & Sell Them
Earn money while you sleep by creating video tutorials of how to make your handmade items.
9. Sell Digital Formats Of Your Work
Instead of or as well as, making the products and selling the physical one, can you also sell / just sell your patterns and digital instructions that are downloadable. These will be quicker to make!
10. Create a business Facebook page
11. Create videos to showcase you and your work
Video is where it's at to increase your online visibility and generate interest. We cannot consume enough of it!
12. Set up Facebook Pixels
This is a must if you wish to advertise on Facebook. By inserting the pixel code into your blog, you will allow Facebook to track visitor behaviour. This means you can re-market to a "warm" audience and stand a greater chance of converting the sale. Happy days!
To install your pixel, follow these easy instructions.
13. Establish which social platforms your ideal clients hang out
Don't feel you need to be across every social platform to promote your business. Using tools like Buzzfeed, you can search where people are chatting about the things you make and your industry.
If you have a contact or email list, ask your clients and leads which social media platform they use the most.
Don't make the mistake many people do and only use the platform you're on, or comfortable with.
14. Pin all your Blog Posts to Pinterest
Pinterest is fast becoming one of the largest search engines.
15. Adopt all Major Payment Options
The options you give for people to pay, the wider the client net that you're casting.
16. Go the Extra Mile with Your Packaging
Delight your customers by delivering your product with love, care and attnetion.
17. Create your Client Avatar
Attract the clients you love by creating a very clearly defined Client Avatar. The following tips might seem odd but if you can identify the niche you want to work with, and do everything you can to serve that niche well, they will love you. E.g you make bamboo toddler wear and you serve mums who are attracted to sustainable and ethical sourcing.
18. Consider Shipping Internationally
Increase your sales by shipping further a field.
19. Tell your Customers about your Return Policies
Believe it or not, some people will not take the risk buying from you if they're not satisfised with your return policies.
20. Encourage Feedback
Positive feedback from your clients displayed in your shop will help sell your products. Getting the feedback is the challenge,
There you have it! Lots of ideas to help you increase your Etsy sales! What ideas have you tried? Have they worked? I'd love to hear your thoughts in the comments below!
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