Category Archives for "Uncategorized"
In today’s topsy turvy world you might be experiencing an unexpected sales slump. At the time of writing this post Covid-19 is creating an unprecedented impact across the global market.As many businesses are feeling the impacts, it is easy to slip into a panic, that I get. This can make it difficult to analyse the […]Continue reading
Having been a marketeer and business strategist for 30 years I’ve learnt which activities lead to a growing customer base and a healthy profit line. For me the cornerstone of a successful marketing campaign (and let’s talk digital campaign because that’s where traditional marketing activities are played out today), is the Strategic Plan. It doesn’t matter what […]Continue reading