social media profit funnel

Taking Your VISIBILITY & PROFITS To New heights!

Ditch the social media tactics that don't work and adopt a proven system to see your audience and profits GROW!

Course Enrolments close on SEPTEMBER 30th 2019


Finding customers and converting them into sales just got a whole lot easier

You're just seconds away from the essential training, advice and support you need to make your social media marketing deliver the revenue growth your business needs

im lost
  • You're struggling to get visibility across your products or services
  • You're ready to step up a gear and go for sales growth
  • You know social media marketing will help your business grow, but you're not sure where to start or focus
  • You've dabbled in social but it's not having the desired effect
  • You're not converting "likes" into sales
  • You don't understand why followers don't engage or buy from you
  • You want to try Facebook Live but not really sure why or how!
  • Stories - what are they?
  • You want to improve your social media marketing skills
  • You've tried Facebook / Instagram ads but they don't work
  • You feel like your competitors are two steps ahead and you're worried you'll be left behind

Introducing The Social Media Profit Funnel™

This is a unique and interactive course teaching you what you need to do on social media to attract clients and increase profits. 

You will learn the what, the why, the where, the how, in fact you will create your complete social media strategy to grow your brand's visibility. 

This is a truly unique and powerful training but requires your input and active involvement. If you're unable to commit between 3-5 hours a week to attend and participate in the course, then its not the learning strategy for you.

The Social Media Profit Funnel™ is a coaching and self study course where you'll learn new and valuable social media marketing strategies and tactics to attract and build a primed audience ready to buy from you.


  • my 3 step formula to creating a social media strategy that builds your audience and profits
  • how to create a content strategy that gets your brand noticed and audience excited
  • what's the best social media platform for your business
  • how to manage your time on social media
  • how to create a calendar of activity
  • an introduction to using paid ads (including what not to do) 
  • how to optimise your social media marketing to get discovered in searches

JOIN NOW for October Intake (Oct 1st - 29th)

If you're not turning away customers right now, you need this.

You will see results if you commit to the learning process.

This course is ideal for entrepreneurs and foodpreneurs who want to use social media to increase brand visibility, create a fast route to market and attract a constant stream of paying clients. This course is also ideal for anyone new to social media. It's equally suitable for anyone not yet achieving sales success across their marketing channels.

This course runs from October 1st until October 29th (4 weeks) - please note the course content is dripped weekly to reduce overwhelm and give you the best opportunity of completing it.

JOIN NOW for October Intake (Oct 1st - 29th)

Your course has been incredible! It has put me in a position where I now totally understand how to get started and succeed in marketing on social media. I now feel organised and less scared and overwhelmed about using advertising and other tools too.

Mel Sparkes


Here’s What You’ll Get When You Sign Up

To join this Autumn's intake, please click the JOIN NOW buttons on this page.

Once you sign up, you will be added to our Private Mastermind Group for life which means ongoing social media support!

You need to be available on the following days plus circle 5 hours a week minimum to watch lessons and complete your course work.

At the end of the 4 weeks you will start to see positive results and have a system in place to attract prospects with a higher propensity to convert.

You must also budget approximately $50 / £50 per month for paid ads.

Live Training Dates

Please note, these sessions are recorded in case you're unable to attend

Tues 1st October

17.00 - 18.00h CET

Tues 8 October

17.00 - 18.00h CET

Tues 15 October

17.00 - 18.00h CET

Tues 22nd October

17.00 - 18.00h CET

Increased Brand Visibility

By learning  and applying my SMPF™ system, you'll quickly increase your brand's awareness, gain thousands more followers and stop wasting time on gimmicks that don't work.

Increased Profits!

Your ultimate goal is increased profits which is what the Social Media Profit Funnel will help you achieve. You'll learn how to optimise your marketing activities to maximise your returns.

A Do-able System

If you feel you don't have time to market your business but you know its so important in order to achieve the profit goals you set, you will learn a system that feels achievable and doable.

Cost Savings

Although this is not a paid ads course (we teach that to our gold members) I want to introduce you to the concept, because you will find yourself needing them one day. I share my ad case studies and experiments and fabulous ways to advertise on a budget.

sounds good?

If you struggle with your social media growth and content creation, this course is for you. You will learn how to plan , create and schedule content for each social media platform. You will get the basics of SEO , FB ads, boosted posts and how to use them. Creating hashtags will be very easy . You will learn a lot of interesting , valuable tips about Instagram, Twitter, Linkedin and Pinterest. This course is the gold mine for the small business owner. Call Sally Social now and sign up for this course .

Leila Gibson

Relationship Expert

Sally-Jay really knows Social Media Marketing due to her previous career in traditional marketing. I like that she is straight-forward, experienced, and can convey what she’s teaching effectively. Jay is knowledgable, approachable, and relatable." In addition, the course material is presented in a systematic manner with detail and explanation that teaches immediately useful tactics and strategies without overwhelming. 

Kimberly Yih


What’s in the course?

There are 4 Modules in total. Each Module comprises of a series of straight talking video lessons and action plans so you make progress each week. These are complimented with a weekly coaching call and a supportive and active Facebook community to check your learning and answer any questions that come up. 

We make sure our students don't get left behind


Module 1: Laying Th​​​​e Foundation

The first module is all about the foundation for a successful social media strategy and understanding what's required to get started. In this module I will cover:

  • What social media marketing is and how you can leverage it to grow your reach and hit your revenue and profit goals.
  • What you need to do to find your audience
  • How you can avoid the biggest mistakes business owner make - many we’ve covered here
  • How you get clarity on what you're using social media for and being clear on your goals
  • How to complete a brand audit - I’ve worked with clients where they’re not ready for social because they’r not clear on what their business is and who they serve, so we help you work through that too.


Module 2: The Platforms

The second module is all about choosing the right platform or platforms based on a) your objectives and b) your niche.

We’ll take s deep dive into each of the major social media platforms and share the latest news and features and algorithm watch outs. Then we'll show you how to grow your following on each one.


Module 3: The Social Media Profit Funnel™ Strategies

Module 3 is a comprehensive walk through of my Social Media Profit Profit Funnel™. This teaches you the process you must follow to be successful on Social.

You will understand each stage of the funnel in terms of what to say, when to say it and how to say it.

You will learn how to design a content strategy that aligns with your business and marketing goals and objectives. 

You will learn how to grow your followers depending on your budget and goals.

You will then learn about the different strategies and tactics needed to build interest and engagement in your brand. These include over the shoulder demos. We will focus on all the key tactics:

  • hashtags
  • stories
  • boosting posts
  • the follow strategy
  • paid ads
  • engagement tactics
  • converting likes into sales
  • how to create facebook campaign to grow your followers


Module 4: Making It Happen & Optimisation

Inside this module are 4 lessons teaching you how to create your content calendar.

You will also learn about the systems and tools needed to optimise your content and scheduling.

I will also cover how to set up your analytics and what to look for plus how to optimise your content so you are listed in social media and search engine results.

A new lesson on how to manage the planning cycles and  implementation of your social media which fits the needs of you and your business.

JOIN NOW for October Intake (Oct 1st - 29th)


During the course you will receive continuous support throughout your training and social media planning.

Anyone can launch a course but it's how student's are nurtured though the learning process that's of value to the Sally Social learning ethics.

Bonus 1
Weekly Office Hours

Each week during the course we meet up for one hour to discuss your progress.

After the fourth week, our office hours meeting will be re-scheduled fortnightly to offer you continued support as you plan and test your social media strategies.

Bonus 2
Action-Orientated Community

My teaching style is action-orientated. The culture I have instilled within our student community is action-orientated.

If you struggle with self motivation, this gang will kick your "you know what" into action and you get stuff done.

Bonus 3
The Hot Seat

Once a month we schedule a hot seat call for one student who wants hands on feedback from a social media and digital marketing expert.

An extra pair of eyes across your website and social media platforms can make a genuine difference to your sales performance.

About The Course Teacher, Sally-Jay

Sally-Jay is a marketer of 25 years in the food and drink industry. After leaving her corporate career to pursue her own dreams of entrepreneurship, she developed her love for combined digital and social media marketing strategies.

Sally-Jay now works directly with entrepreneurs and food  / drink business owners, helping them to nail their social media strategies.

A committed, straight talking and results driven teacher with all her students, Sally-Jay will ensure you walk away from her courses, having made progress and feeling confident about the future of your business. Your success is her success!

build relationships
sally image

Here’s what people are saying about the course and the instructor

You just must do this course! Sally Jay knows her stuff and teaches really clearly in a way that is very easy to understand. I went into the course feeling totally overwhelmed and lacking knowledge in the online marketing world and felt that it was all so competitive. How could I ever get anywhere? Now with what I've learnt I feel like I totally understand what I'm doing, probably even better than a lot of my competitors and I'm now confident to put myself out there fully which feels fantastic! There is so much worthwhile information in this course not only about Facebook but also Instagram, Twitter, Pinterest Linkedin and more. From how to get more followers and organic growth to target advertising, analytics, scheduling and so much more. I feel like I've got the inside info that professional marketers use and some of the apps and websites too! Totally recommend this course. A1!

Mel Sparkes  


 If you can't handle your social media and you think you will always get stuck, this course will help you. Step by step you will be learning what to do and how to manage your social media.



Sally-Jay is an expert in her field! She clearly knows her stuff and you can learn so much from her. If you want to learn how to use social media platforms to your advantage, then Jay is the person for you.

Urzsula Wizniowska

Leadership Coach

This course will open your eyes AND guide you step by step to understanding social media on a whole new level!

Nicole Bathurst 

Dietitian  / Nutritionist

Had a wonderful coaching session with Sally-J. She helped me to see clearly how I needed to transform and complete my LinkedIn Profile. In one day I had 25 new contact requests . I highly recommend her. She is sharp minded, direct, efficient and knows her job..

Gudrun Mahlberg 

Personal Coach

Linkedin Help - I was blown away by Sally Social's expertise in my 20-minute coaching session with her. My LinkedIn profile had felt like a minefield that would require hours to repair it, but Sally gave me some brilliant fast tweak ideas that were simple to implement and I'm loving being "LinkedIn pretty" now. I would HIGHLY recommend hiring Sally Social for your social media needs.

Miamh Maria 

Mindset Coach

Mindset Coach

I just finished the module 1. I love the videos and homework! Thanks!

Leila George

Relationship Expert

JOIN NOW for October Intake (Oct 1st - 29th)

Can You Afford Not To Join This Course?

So what's the alternative if you don't join other students on this course?

Figure it out yourself? Watch more YouTube videos, read more blogs etc etc....OR


The problem with this learning strategy is that you often end up down rabbit holes, wasting valuable resources - time and money instead of making it.

Strategies and  tactics that have worked for someone else, will not work for you. Your business is unique, as are you. Your business is also at different growth stages with different client needs..

At Sally Social Marketing, we teach you how to create your bespoke social media profit funnel based on your situation and business objectives.

Hiring someone do your social media costs thousands - expect to pay $1000-$5000 per month. So what's the option?

By joining this course you will be weeks away from gaining a new found confidence about social media and how to create a strategy that works for your business. And, if in the future, you have the resources to employ a  third party to manage your social media marketing, you'll have acquired new knowledge to help you choose the right person for the job.

This Course Is Suitable For...

  • Anyone who needs to grow sales and profit fast
  • Anyone wants hands on support to leverage social media to grow their brand's visibility and sales
  • Business owners not enjoying success on social 
  • Action-orientated business owners
  • Anyone needing help to create content for social 
  • Anyone in business!

This Course Not Suitable For...

  • Business owners who are successfully growing their audience and brand visibility online
  • Anyone who is not action-orientated
  • Anyone who doesn't enjoy digital learning
  • Anyone who doesn't like taking instructions
  • Anyone who cannot commit to 3-5 hours a week over the 4 week training period

Create Your Social Media Profit Funnel™ in 4 just weeks

  • Walk away from this course feeling confident about social media
  • Create a solid strategy to promote your products & services
  • Relax knowing what you need to, when to do it and how
  • Learn fresh ways to grow your audience and to boost sales
  • Smile at the great tips and advice you receive from other members
  • Relax in the knowledge that you will walk away feeling happy and excited about social media!

7 Day Money Back Guarantee

If after 7 days from purchasing the course, you're not happy, we will refund you in full no questions asked.

Frequently Asked Questions

What if I can't attend the course dates?

Where do I get support if I need it?

Do you offer a refund?

Where will the course take place?

see you in class

On a personal note

If you are feeling frustrated about social media and you're ready to nail it once and for all, I warmly encourage to join this course. I'm extremely proud at finally being able to offer you a valuable learning experience that I know will help you move your business forward to the next level. 

I hope you'll sign up so you overcome your business challenges and achieve amazing results!

Course Enrolments close on September 30th 2019